What's a good CPC for Google Ads?
A good CPC for Google Ads is $2.10 or lower, which puts you in the top quarter of advertisers. The median is $4.22, so anything below that beats at least half of accounts, and $7.50 or higher is the bottom quarter. It varies by industry, from $1.16 in ecommerce to $9.87 in legal.
Google Ads CPC benchmark
Published benchmarks for Q1 2023 – Q4 2024.
| Band | CPC |
|---|---|
| Good (top quarter) | 2.10 or lower |
| Median | 4.22 |
| Bottom quarter | 7.50 or higher |
| Strongest accounts | <$1.50 |
Google Ads CPC by industry
| Industry | Median CPC |
|---|---|
| Legal | 9.87 |
| Financial Services | 3.39 |
| SaaS | 6.40 |
| B2B Services | 5.87 |
| Real Estate | 3.22 |
| Healthcare | 4.76 |
| Education | 4.81 |
| Home Services | 8.33 |
| Automotive | 2.27 |
| Ecommerce | 1.16 |
| Nonprofit | 2.11 |
| Insurance | 3.39 |
| Dental | 8.00 |
Common questions
What's a good CPC for Google Ads?
A good CPC for Google Ads is $2.10 or lower, which puts you in the top quarter of advertisers. The median is $4.22, so anything below that beats at least half of accounts, and $7.50 or higher is the bottom quarter. It varies by industry, from $1.16 in ecommerce to $9.87 in legal.
What is the average CPC for Google Ads?
The median CPC for Google Ads is $4.22 in published benchmarks for Q1 2023 – Q4 2024. Half of advertisers land below it and half above it.
Is a $7.50 CPC good on Google Ads?
No. $7.50 is the bottom-quarter line for Google Ads: three in four advertisers do better. Aim for the median, $4.22, first.
What's a good CPC for Google search ads?
Google search ads report through Google Ads, so the same benchmark applies: $2.10 or lower is good, and the median is $4.22.
What CPC do the best Google Ads accounts get?
The strongest accounts reach <$1.50. Treat that as a ceiling to learn from rather than a target for every campaign.