What's a good conversion rate for Google Ads?
A good conversion rate for Google Ads is 11.2% or higher, which puts you in the top quarter of advertisers. The median is 7.0%, so anything above that beats at least half of accounts, and 3.5% or lower is the bottom quarter. It varies by industry, from 2.6% in financial services to 13.1% in education.
Google Ads conversion rate benchmark
Published benchmarks for Q1 2023 – Q4 2024.
| Band | conversion rate |
|---|---|
| Good (top quarter) | 11.2% or higher |
| Median | 7.0% |
| Bottom quarter | 3.5% or lower |
| Strongest accounts | 15%+ |
Google Ads conversion rate by industry
| Industry | Median conversion rate |
|---|---|
| Home Services | 8.1% |
| Legal | 5.5% |
| Automotive | 6.0% |
| Financial Services | 2.6% |
| Education | 13.1% |
| Healthcare | 12.4% |
| SaaS | 2.9% |
| Ecommerce | 2.8% |
| Real Estate | 3.7% |
| B2B Services | 4.8% |
| Nonprofit | 4.4% |
| Insurance | 2.6% |
| Dental | 10.7% |
Common questions
What's a good conversion rate for Google Ads?
A good conversion rate for Google Ads is 11.2% or higher, which puts you in the top quarter of advertisers. The median is 7.0%, so anything above that beats at least half of accounts, and 3.5% or lower is the bottom quarter. It varies by industry, from 2.6% in financial services to 13.1% in education.
What is the average conversion rate for Google Ads?
The median conversion rate for Google Ads is 7.0% in published benchmarks for Q1 2023 – Q4 2024. Half of advertisers land above it and half below it.
Is a 3.5% conversion rate good on Google Ads?
No. 3.5% is the bottom-quarter line for Google Ads: three in four advertisers do better. Aim for the median, 7.0%, first.
What's a good conversion rate for Google search ads?
Google search ads report through Google Ads, so the same benchmark applies: 11.2% or higher is good, and the median is 7.0%.
What conversion rate do the best Google Ads accounts get?
The strongest accounts reach 15%+. Treat that as a ceiling to learn from rather than a target for every campaign.