Budget Pacing calculator.

Are you on track to spend your monthly budget? Find out instantly and adjust your daily caps.

Total Monthly Budget Spend Month-to-Date

Overspending

Projected to spend 250.0% of budget

Projected Total

$25,000

Current Daily Avg

$833.33

Budget Used

25.0%

Day 3 of 30

Recommended Daily

$277.78

To hit budget exactly

How Budget Pacing Is Calculated

Pacing compares your actual spend rate against the rate needed to land exactly on budget by month-end.

Projected Spend = (Spend to Date / Days Elapsed) x Days in Month

Reading your pacing status:

Overspending means your projected total exceeds 105% of budget — you're on track to run out of budget before the month ends. Underspending means your projection is under 95% of budget — you're leaving spend (and likely results) unused. On Track covers everything in between.

Frequently Asked Questions

Budget pacing measures how evenly your ad spend is tracking toward a monthly budget cap. If you spend too fast early in the month, you risk exhausting the budget before month-end (overspending); if you spend too slowly, you leave budget — and potential results — on the table (underspending).

Know your number. Now see the rest.

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