Location-page benchmarks are useful for local SEO, franchises, and multi-location brands where the page has to balance geographic relevance with enough unique proof to earn action. Local CTR, call rate, direction-click rate, and booking or lead conversion.
Use these labeled KPIs together instead of judging location page performance from one headline number. Conversion-sensitive metrics update when you change the conversion type above.
| Metric | Median | Top Quartile | What It Tells You |
|---|---|---|---|
| CTR | 2.4% | 4.1% | Creative and message-to-audience fit |
| CPC | $2.80 | $1.65 | Click acquisition efficiency |
| CVR | 3.4% | 6.2% | Landing-page and offer effectiveness |
| CPA | $82 | $45 | Cost to generate the selected conversion |
| CPM | $12.40 | $7.80 | Auction pressure and reach efficiency |
| ROAS | 3.1x | 5.2x | Revenue efficiency where purchase value is tracked |
Local CTR, call rate, direction-click rate, and booking or lead conversion. Benchmarks should be interpreted with contextual commentary, not as standalone averages.
| Asset | Average | Median | Top Quartile | Bottom Quartile |
|---|---|---|---|---|
| Location Page | 5.1% | 4.2% | 7.8% | 1.9% |
These are the main drivers that typically explain why the same headline metric changes across channels, industries, and conversion contexts.
| Factor | Why It Matters |
|---|---|
| Unique local proof, reviews, and service coverage details | Changes how local ctr, call rate, direction-click rate, and booking or lead conversion. |
| Map, phone, and scheduling UX on mobile devices | Changes how local ctr, call rate, direction-click rate, and booking or lead conversion. |
| How well the page matches nearby and service-plus-city queries | Changes how local ctr, call rate, direction-click rate, and booking or lead conversion. |
Location-page benchmarks are useful for local SEO, franchises, and multi-location brands where the page has to balance geographic relevance with enough unique proof to earn action.
Location pages tend to outperform broader SEO pages when local intent is strong, but thin city pages quickly underperform if they add little beyond swapped place names.
Location pages tend to outperform broader SEO pages when local intent is strong, but thin city pages quickly underperform if they add little beyond swapped place names.
Location pages tend to outperform broader SEO pages when local intent is strong, but thin city pages quickly underperform if they add little beyond swapped place names.
The Benchmarketing 4-Band Method. The Benchmarketing 4-Band Method reads every marketing metric against four percentile bands — P25 (bottom quartile), median, P75 (top quartile), and elite (top ~10%) — for a specific industry and channel, instead of a single cross-industry average. Averages blend brand and non-brand campaigns, $500/month and $500,000/month accounts, and unrelated industries into a number almost nobody actually has.
Where the numbers come from. The figures on this page come from the Benchmarketing benchmark dataset — thousands of curated benchmark observations across channels, industries, and US metro areas. Every statistic traces to a named source: WordStream Google Ads Benchmarks (2024), Meta Business Insights (2024), HubSpot Email Marketing Report (2024), Unbounce Conversion Benchmark Report (2024), Databox Marketing Benchmark Report (2024), Benchmarketing Platform Data (2023–2024). Benchmarketing does not publish anonymous "studies show" figures.
The Benchmarketing position. Beating the cross-industry average is a vanity milestone, not a target. Compare your number to the P25–P75 band for your specific industry and channel; if you are above average but below your industry's P75, you are leaving performance on the table.
Strong pages usually combine local relevance, unique trust signals, and clear service coverage instead of relying on templated geography swaps alone.
They benchmark location pages separately because city intent, competition, and operational follow-through vary too much for one blended target.